Archive for the ‘Films, Television and Radio’ Category

imagesThe history of film began in the late 1880s with the invention of the first movie camera. Motion pictures were initially exhibited as a carnival novelty and developed to one of the most important tools of communication and entertainment, and mass media in the 20th century and into the 21st century. Most films before 1930 were silent. Motion picture films have substantially affected the arts, technology, and politics.

Films arrived in India less than a year after the Lumieres first exhibited their cinematographie in Paris. On July 7, 1896, an agent who had brought equipment and films from France first showed his moving pictures in Bombay. That was an important day in the social and cultural history of the Indian people.

12The Silent Era (1913-1930)    

The first Indian-made feature film (3700 feet long) was released in 1913. It was made by Dadasaheb Phalke (Father of Indian Cinema) and was called Raja Harishchandra. Based on a story from the Mahabharata it was a stirring film concerned with honour, sacrifice and mighty deeds. From then on many “mythologicals” were made and took India by storm. Phalke’s company alone produced about a hundred films.

The Modern Era (1930-1945)

indexThe silent era came to an end when Ardeshir Irani produced his first talkie, ‘Alam Ara’ in 1931. If Phalke was the father of Indian cinema, Irani was the father of the talkie. The talkies changed the face of Indian cinema. Apart from looks, the actors not only needed a commanding voice but also singing skills, as music became a defining element in Indian cinema.

The year also marked the beginning of the Talkie era in South Indian films. The first talkie films in Bengali (Jumai Shasthi), Telugu (Bhakta Prahlad) and Tamil (Kalidass) were released in the same year. Gradually the rest of India joined in the bollywood race and films started to be produced with political and social themes of the era.

index 1The forties was a tumultuous decade; the first half was ravaged by war and the second saw drastic political changes all over the world. In the middle of the Second World War in 1945 came ‘Kismet‘ starring Ashok Kumar which became one of the biggest hits in the history of Indian cinema. It had some bold themes – the first anti-hero and an unmarried pregnancy. This film was for two years at the box office. It clearly showed that the filmmakers of the era were bolder than the times in which they were living in. A close relationship between epic consciousness and the art of cinema was established. It was against this backdrop that filmmakers like V.Shantaram, Bimal Roy, Raj Kapoor and Mehboob Khan made their films.

In the meantime, the film industry had made rapid strides in the South, where Tamil, Telugu and Kannada films were taking South India by storm. By the late 1940s, films were being made in various Indian languages with religion being the dominant theme.

1940s to late 1950s was also the golden era of music. Shankar Jaikishan, O.P. Nayyar, Madan Mohan, C. Ramchandra, Salil Chaudhury, Naushad, S.D. Burman – all had their distinctive style. Each vied with the other to produce some of the most unforgettable melodies India has ever known.

The Golden Era (1950-1960)

index 11150s and 60s were considered as the Golden Age of Indian cinema. Filmmakers like Satyajit Ray, Ritwik Ghatak, Guru Dutt, Bimal Roy, Mehboob Khan, K Asif, Raj Kapoor, KV Reddy, L V Prasad and Ramu Kariat made waves in their respective film industries and they went on to make classics like Pather Panchali, Madhumati, Do Bheega Zameen, Shree 420, Awaara, Pyasa, Mother India, Mughal E Azam, Mayabazar and Chemmeen among many other films. In the south, N.T. Rama Rao, M. G. Ramachandran, Sivaji Ganesan, Rajkumar, Prem Nazir dominated the film industry for more than three decades before making way for the next generation of actors like Rajinikanth, Kamal Haasan, Mammootty, Mohanlal, Chiranjeevi and Balakrishna.

The Masala Films (1970-1980)

index 143The 70s completely changed the way films were made, especially in Hindi film industry. Changing social norms and changing economies influenced movies and the companies that made them. The narrative style changed. The story structure changed. Characters changed. Content changed. Masala films were the demand of the time. The genre promised instant attraction and had great entertainment value. It was the age of the angry young man and Amitabh Bachchan rose to prominence thanks to the success of Sholay, Zanjeer and Deewar. While Dev Anand, Rajesh Khanna, Jitendra and Dharmendra continued to bask in the glory of back to back hits, the actresses were not far behind. Right from the time of Savitri, Vyjayanthi Mala, Nargis, Waheeda Rahman and Sharmila Tagore to Sridevi, Rekha, Smita Patil, Hema Malini, several actresses became heartthrobs of the nation.

The hodgepodge of action, romance, comedy and of course musical numbers is a model that was developed during this period and still dominates the Bollywood industry, and though greater attention is now paid to plot, character development, and dramatic tension, it is, in most cases, sheer star power that accounts for a film’s success.

The eighties saw the advent of women film makers such as Vijaya Mehta (‘Rao Saheb’), Aparna Sen (’36- Chouwringhee Lane’, ‘Parama’), Sai Pranjpye (‘Chashme Baddoor’, ‘Katha’, ‘Sparsh’), Kalpana Lajimi (‘Ek Pal’), Prema Karanth (‘Phaniamma’) and Meera Nair (‘Salaam Bombay’). It was also the decade when sultry siren Rekha wooed audiences with her stunning performance in ‘Umrao Jaan’ in 1981.

The Khan’s era (1990’s)index 13

And then in 90’s, it was a mixed genre of romantic, thrillers, action and comedy films. A stark upgrade can be seen on the canvas as technology gifted the industry Dolby digital sound effects, advanced special effects, choreography and international appeal. The development brought about investments from the corporate sector along with finer scripts and performances. It was time to shift focus to aesthetic appeal. And stars like Shah Rukh Khan, Rajnikanth, Madhuri Dixit, Salman Khan, Aamir Khan, Chiranjeevi, Juhi Chawla and Hrithik Roshan began to explore ways to use new techniques to enrich Indian cinema with their performances.

Present Era:

In recent years, Hindi cinema has undergone a massive change due to the emergence of new age filmmakers like Anurag Kashyap, Rajkumar Hirani, Dibakar Banerjee and Vishal Bhardwaj. Of late, Tamil and Marathi cinema has witnessed similar changes with several new filmmakers coming forth to cater to a niche audience.

As the world has become a global village, the Indian film industry has reached out further to international audiences. Apart from regular screenings at major international film festivals, the overseas market contributes a sizeable chunk to Bollywood’s box office collections. Regular foreign Investments made by major global studios such as 20th Century Fox, Sony Pictures, and Warner Bros put a stamp of confirmation that Bollywood has etched itself on the global podium.

Indian cinema, despite all its peculiarities, has been a reflection of the socio-economic, political and cultural changes that took place in the country.

Television in India is a huge industry which has thousands of programmes in many languages.The small screen has produced numerous celebrities, some even attaining national fame. More than half of all Indian households own a television. As of 2012, the country has a collection of free and subscription services over a variety of distribution media, through which there are over 823 channels of which 184 are pay channels.

History of the Industry:

Beginning: image12

Doordarshan had a modest beginning with the experimental telecast starting in Delhi on 15 September 1959 with a small transmitter and a makeshift studio. The regular daily transmission started in 1965 as a part of All India Radio. The television service was extended to Bombay and Amritsar in 1972. Till 1975, seven Indian cities had television service and Doordarshan remained the only television channel. Television services were separated from radio in 1976. Each office of All India Radio and Doordarshan were placed under the management of two separate Director Generals in New Delhi. Finally Doordarshan as a National Broadcaster came into existence. National telecasts were introduced in 1982. In the same year, color TV was introduced in the Indian market with the live telecast of the Independence Day speech by then PM Indira Gandhi on 15 August 1982, followed by the 1982 Asian Games.

TV Programs: The 80s was the era of Doordarshan with shows like Hum Log (1984), Buniyaad (1986-87) and comedy shows like Yeh Jo Hai Zindagi (1984), Mythological dramas like Ramayan (1987-88) and Mahabharat (1989-90) glued millions to Doordarshan and later on Bharat Ek Khoj, The Sword of Tipu Sultan and Chandrakanta. Hindi film songs based programs like Chitrahaar, Rangoli, Superhit Muqabla crime thrillers like Karamchand, Byomkesh Bakshi. Shows targeted at children include Dada Dadi ki Kahaniyan, Vikram Betal, Malgudi Days, Tenali Rama.

Post Liberalisation Television:index

The central government launched a series of economic and social reforms in 1991 under PM Narasimha Rao. Under the new policies the government allowed private and foreign broadcasters to engage in limited operations in India. Foreign channels like CNN, Star TV and domestic channels such as Zee TV and Sun TV started satellite broadcasts.

 

Tech and Television

images14Cable television: The cable TV industry exploded in the early 1990s when the broadcast industry was liberalized, and saw the entry of many foreign players like Rupert Murdoch’s Star TV Network in 1991, MTV, and others. Sun TV (India) was launched in 1992 as the first private channel in South India. Today it has 20 television channels in the four South Indian languages. Five new channels belonging to the Hong Kong based STAR TV gave Indians a fresh breath of life. MTV, STAR Plus, BBC, Prime Sports and STAR Chinese Channel were the 5 channels. Zee TV was the first private owned Indian channel to broadcast over cable. A few years later, CNN, Discovery Channel, National Geographic Channel made its foray into India. Star expanded its bouquet introducing STAR World, STAR Sports, ESPN and STAR Gold. Regional channels flourished along with a multitude of Hindi channels and a few English channels. By 2001 HBO and History Channel were the other international channels to enter India. By 2001–2003, other international channels such as Nickelodeon, Cartoon Network, VH1, Disney and Toon Disney came into foray. In 2003 news channels started to boom. Today, India has over 130 million homes with television sets, of which nearly 71 million have access to cable TV. The overall Cable TV market is growing at a robust 8-10%.

index 12Latest Technologies: Conditional access system (CAS) is a digital mode of transmitting TV channels through a set-top box (STB). The transmission signals are encrypted and viewers need to buy a set-top box to receive and decrypt the signal. The STB is required to watch only pay channels. Direct to Home (DTH) is defined as the reception of satellite programs with a personal dish in an individual home. Internet Protocol TV launched only in some cities around 2006-2007 by MYNL/BSNL later Expands to many urban areas and still expanding. Private Broadband provider Bharti Airtel also starts its IPTV service in Delhi, NCR region.

TV Industryimages 15

Today, the Indian TV Industry is running parallel to the big screen. With the mushroom growth of daily sops the entire TV viewing is revolutionized. The serials like Amanat, Kyuki Saas Bhi Kabhi Bahu Thi, Tara, Kasauti Zindagi Ki, Kahani Ghar Ghar Ki, Ghar Ek Mandir redefined the saga of tele viewing. Then comes the age of reality TV, the programs like Kaun Banega Carorepati, MTV Rodies, Spiltsvilla, Fear Factor, Big Boss, Is Jungle Se Mujhe Bachao, Sach Ka Samna and Rakhi Ka Swamvar. These programs have witnessed the highest TRPs and even stormed a lot of controversies. A total estimation of the TV industry annual budget is over 1 lack crores. Since 2002 News channels have grown exponentially. Today the news channels have become a significant market and their no is catching the entertainment channels fast. They have become a super package where they not only show the news bulletins but have the entire list of programs where they have special hours for Talk shows, debates, Exit Polls, Film critics, Program clippings and masala news packages like Sansani, Vishesh, Kaal Kapal Mahakal etc. A no. of Sports channels have also come up and Channels like Movie on Demand and Music on demand are also favorites amongst the viewers.

TV Advertisements

We all know those beautiful ads of Nirma, Surf and Bajaj. But now, the TV commercial industry has moved through leaps and bounds. With the advent of latest technologies and huge customer markets, almost everything is being advertised today by big names of the Bollywood industry. It has estimated that TV commercial industry is about 400-500 crores. Starting with 41 sets in 1962 and one channel (Audience Research unit, 1991) at present TV in India covers more than 70 million homes giving a viewing population more than 400 million individuals through more than 100 channels. A large relatively untapped market, easy accessibility of relevant technology and a variety of programs are the main reasons for rapid expansion of Television in India. The Indian TV has crossed a 50 year mark and instead of getting old and mature it is still young and immature. Sometimes, there is a need of a censor board as the contents go too vulgar and even un-regularized.

The Indian TV needs to hold the responsibility of showing good content which should be a value added for the society and acts as the responsible medium for the betterment of the society.

Indian-TV-social-mediaTelevision is one of the major components of the Indian Entertainment Industry. Every month we see some or the other program that starts and ends after 5-6 years. TV soaps are extremely popular with housewives, women of middle-age group. Initially the industry targeted women of age group 30-40 but now their focus have shifted towards the youth as they constitute about 70% of the population.

If we go back into time and recall the advertisement of Kaun Banega Crorepati “9 baj gaye kyaa?“!! This was the enthusiasm that people had and still have it for television. Ask the ladies (even the men who never accept that they watch daily soaps) the intensity of emotional connect they have with the TV series characters. Just to revisit the connection, remember when “Mihir” (lead character of Kyunki Saas Bhi Kabhi Bahu thi) was murdered in the 8 year long TV Series, ladies went on kitchen strikes and what not to get Mihir back in the TV series. Now, if the presence of social media would have been there as powerful as today then we can simply imagine what a revolution it would have been for the Indian Television Industry.

TV dominates the Media & Entertainment landscape as the preferred choice of entertainment and not only entertainment but even as the source of information for majority and the strongest influencer for many with the advertisements that this medium carries. India has the third largest television market, in terms of number of viewers after China and US. All this has kept the Indian Entertainment channels on their toes.

When “Colors” was born in 2009 it disturbed the positions of Star, Sony & Zee with content that was different and new to viewers. Increased number of channels are driving growth and content production costs as the TV majorly earns from the advertisements and subscriptions. This stiff competition is making channels to move to a promotional platform, which can give them an edge over their competitors.

Social Media is an important ingredient for every successful dish of brands these days. Indian Entertainment channels are brands which again make us remember the old thought ‘Customer is the King’ as in whatever it is if the end user likes it then the job for a brand is almost done. Let me explain you this, taking example of the SAB TV series F.I.R, which has always been popular because of the lead Kavita Kaushik aka Chandramukhi Chautala. Now, Kavita was replaced by Chitrashi Rawat of Chak De! India. The show took a 20-year leap and Chitrashi played Jwalamukhi Chautala, daughter of Chandramukhi Chautala but the charisma & bond that audience found with Kavita Kaushik was missing and so, Chandramukhi came back to the popular show due to the feedback of Sab Tv followers.

This supports the fact and everyone agrees, that a survey or research should be conducted by the brands, so as to know what their end users feel. Social Media helps the brands in getting this feedback in a big way. The end users remain connected every now and then with the 24×7 presence of their favourite Entertainment channels on social media and in a way it complements the Indian Entertainment channels as they look at social media as a new important form of engaging fans by showing more stars & celebrities on social media as fans feel special by connecting with celebrities, contests for fans, entire campaign highlights of the Entertainment channel on social media.

The thirst to know more about their favourite shows is quenched on these Facebook pages. Sony Entertainment channel constantly updates pictures and teasers of upcoming shows & episodes. When looking at a channel’s Facebook presence, fan driven pages cannot be left in isolation. A lot of action takes place through these fan pages. Sony’s popular fiction show Bade Acche Lagte Hai has 0.25 million fans with 40,000 being almost always active.

Twitter, being an indispensable aspect of social media, cannot be left out. Star and Colors beat Sony on this platform, which makes Sony Tv buzzing with tweets and re-tweets every couple of hours reaching 7,500 followers for Sony and SAB follows with approximate 4,500 followers.

Twitter and Facebook are just the starters, YouTube being the most important social medium for Entertainment channels as number of videos and subscriptions increase day in and day out. Every Entertainment channel wants to win this race of luring modern day audience through social media.

Stay Connected to Stay at the Top!

ist2_4510501-multimedia-icons-color The mass media are diversified media technologies that are intended to reach a large audience by mass communication.

  1.  Broadcast media such as radio, recorded music, film and television transmit their information electronically.
  2.  Print media use a physical object such as a newspaperbookpamphlet or comics, to distribute their information.
  3.  Outdoor media is a form of mass media that comprises billboards, signs or placards placed inside and outside of commercial buildings, sports stadiums, shops and buses. Other outdoor media include flying billboards (signs in tow of airplanes), blimps, and skywriting. Public speaking and event organising can also be considered as forms of mass media.
  4.  The digital media comprises both Internet and mobile mass communication. Internet media provides many mass media services, such as emailwebsitesblogs, and internet based radio and television. Many other mass media outlets have a presence on the web, by such things as having TV ads that link to a website, or distributing a QR Code in print or outdoor media to direct a mobile user to a website

In the late 20th Century, mass media could be classified into seven mass media industries:
1)    Print (bookspamphletsnewspapersmagazines, etc.)
2)   Recordings (gramophone recordsmagnetic tapescassettescartridgesCDsDVDs) late 19th century
3)   Cinema
4)   Radio
5)   Television
6)   Internet
7)   Mobile phones

Characteristics:

Five characteristics of mass communication have been identified :

1)  Comprises both technical and institutional methods of production and distribution” This is evident throughout the history of the media, from print to the Internet, each suitable for commercial utility.
2)  Involves the “commodification of symbolic forms”, as the production of materials relies on its ability to manufacture and sell large quantities of the work. Just as radio stations rely on its time sold to advertisements, newspapers rely for the same reasons on its space.
3)  Separate contexts between the production and reception of information”
4)  Its “reach to those ‘far removed’ in time and space, in comparison to the producers”.
5)  Information distribution” – a “one to many” form of communication, whereby products are mass-produced and disseminated to a great quantity of audiences.

Forms of Mass Communication:

Print mediaimages

The first dated printed book known is the “Diamond Sutra“, printed in China in 868 AD, although it is clear that books were printed earlier. Johannes Gutenberg‘s invention of the printing press allowed the mass production of books to sweep the nation. He printed the first book on a printing press with movable type in 1453. The Gutenberg Bible, one of the books he published, was translated into many different languages and printed throughout the continent. The invention of the printing press in the late 15th century gave rise to some of the first forms of mass communication. Newspapers developed from about 1612, with the first example in English in 1620;[14] but they took until the 19th century to reach a mass-audience directly. The first high-circulation newspapers arose in London in the early 1800s, such as The Times. We will designate 1833 as the historical birth year of the modern newspaper because of Richard Hoe’s invention of the modern rotary press and Benjamin Day’s dramatic decision to sell the New York Sun for only a penny, making it economically available to a mass readership.

Radio(Marconi)images

KDKA operated by Westinghouse in Pittsburgh is credited with being the first commercial radio station with regularly scheduled broadcasts in 1920. Television (Farnsworth) The corresponding date for commercial television was 1941, when NBC and CBS commenced limited wartime television broadcasts in New York. Cable, born originally as CATV, for community antenna TV, was first tested in the mountains near Philadelphia in 1948.

Internetindex

The birth of the modern Web with the release of the first user-friendly web browser at the University of Illinois in 1993. The Mosaic browser built on the recent ideas of Tim Berners-Lee and, of course, the fundamental technologies of the Internet Protocol invented three decades earlier for military purposes. It consists of millions of smaller domestic, academic, business, and governmental networks, which together carry various information and services, such as e-mail, online chat, file transfer, and the interlinked Web pages and other documents of the World Wide Web.

Film (Lumière brothers and Thomas Edison)iStock_000004540398XSmall

The technology of motion picture photography and projection was developed by the Lumière brothers and Thomas Edison in the 1890s, but to signal the birth of commercial motion pictures we point to the year 1913, when the first commercial motion picture venue opened in the United States and movies moved from the nickelodeon arcade to the theater.

Mobile index

For telephony we use 1876, the year of Alexander Graham Bell’s patent application Mobile phones were introduced in Japan in 1979 but became a mass media only in 1998 when the first downloadable ringing tones were introduced in Finland. Soon most forms of media content were introduced on mobile phones, tablets and other portable devices, and today the total value of media consumed on mobile vastly exceeds that of internet content, and was worth over 31 billion dollars in 2007 (source Informa).

Evolution of media:

  • During the 20th century, the growth of mass media was driven by technology, including that which allowed much duplication of material. Physical duplication technologies such as printing, record pressing and film duplication allowed the duplication of books, newspapers and movies at low prices to huge audiences. Radio and television allowed the electronic duplication of information for the first time. Mass media had the economics of linear replication: a single work could make money.
  • The 1 9 0 0’

At the beginning  of the  century, the media  consisted mainly of newspapers and various  periodicals. Newspapers and magazines  dominated the media in the second decade of  the 20th century. In 1900, there was no radio, television or  internet; newspapers dominated the media  market, with virtually no competition. Today, using available technology, such as  the internet, we can communicate with one  another anywhere on Earth, or Space, instantly.

  •  The 4 0’ s

 Radio became the dominant form of  media during and after World War II,  as it could provide war information  much faster than newspapers, and  people desired current news of the  war situation and of their relatives  fighting overseas. However  newspapers still supplied daily  information and advertising

  • The 5 0’ s  

Television came to dominate the  media industry in 1950. Radio and print  media was to compete with television that  seemed to give the best of both media:  pictures and sound. With the advent of  television in the 1950s, print media and  radio were forced to rethink their  approaches towards news and  entertainment

  •  Satellite  Communications  

In 1962, with the  communications satellite Telstar I in  space, followed by other satellites,  news reports from around the world  could be transmitted directly, giving  television unprecedented power to  communicate major world events in  real-time.

  • The 8 0’ s   

There was an explosive growth of  the media in the 1980s, especially  television. Satellite television reported  events across the world live. With  competition from 24-hour cable television  news, many newspapers disappeared.  Cable news and subscription cable  television also rose in popularity,  competing with network television

  •  The 90’s

According to a Media Research in May 1994,  98 percent of all American houses has at least  one TV set. 63 percent received at least basic  cable. It is estimated that the average American  spends 20-25% of his or her time with the  television on. According to a Newsweek article  on June 7 1999, the United States is the largest  exporter of television programs and American  movies are in prime time television all over the  world.

  •  The Internet Links the  World 

As the 20th century was coming to an end,  a new media was born – the Internet. It links  people together through their computer  terminals with modems connected to telephone  lines.       With the Internet electronic publishing and  chat rooms sprang up, allowing individuals to  express their opinions freely to a large global  audience. With minimal technical know-how,  anyone could put his or her comments and  views on air without the huge expense of  traditional publishing. Also advertising searched  for new ways to use new media to promote their  products.

 The number of people accessing the  net nowadays is incalculable. Public  libraries and even cafes offer  consumers Internet access. The  majority of users tend to be university  and other researchers, government  officials, students, scientists and  reporters and journalists.